Being sustainable means that existing resources will be used in a way that current as well as future generations can access and use them to the same extent permitting similar or better living conditions. So, it’s not only for the future but also for the present! Hence, I’m sharing with you the 3 fundamental reasons why you’ll fall in love with sustainability as soon as you realise the good of it.

  1. Getting healthier

Thanks to technological and knowledge improvements the air has gotten cleaner. According to the World Health Organisation (WHO), 395 million people suffer from chronic respiratory diseases (CRD), over 10 million die annually and 4 million of them do so prematurely. Other sources identify over 500 million of CRD and a 39,5% increase on CRD between 1990 and 2017. The WHO has identified “tobacco smoke, indoor and outdoor air pollution, and air containing microbes, toxic particles, fumes or allergens” as the top sources of unhealthy air. It is known that GHG emissions have soared since the beginning of the Anthropocene as the world was making economic progress, which paved the way to further research and the current knowledge. It has been a trade-off society has incurred. Given that technological developments and policies have enabled an increased renewable energy generation in the energy mix, powering further progress, society has a duty to transit to a cleaner energy mix, doing so reliably and robustly. Aligning stakeholders to do so has been challenging but as more benefits from deploying such technologies are understood less resistance is faced. An illustration of such improvements is the air quality in Beijing, more in the spotlight in the last two weeks due to the 2022 Winter Olympic games. It has been reported that Beijing has improved its air quality implementing very tough measures such as a winter without heating to force replacement of old coal boilers for cleaner versions and halt of the production from polluting sources. In the graphic below, which I elaborate using Air Quality index data, it’s observable that Chinese air improved during 2008 Olympics but retreated 3 years later, to improve again. Recently, the FT published two pictures of the same location of Beijing in 2008 and 2022. The first showing thick levels of pollution and the second a clear sky. Cutting pollution implies fewer toxic particles in the air and an expected improved air quality, which reduces the number of people with chronic respiratory diseases and hence a healthier population, in what concerns CRD, hence a better life quality. Doesn’t that make you happier?

Own elaboration with AQLI’s data

2. Getting wealthier

Sustainable goods and practices are characterised by being durable, which means they last longer than non-sustainable ones being manufactured for multiple uses. They also should be conceived for reparation and re-integration in the manufacturing cycle extending the product and its components life expectancy. This means that instead of spending for example, 30 euros for a sweatshirt every year, you spend for example 60 euros on a sweatshirt which can be used in great conditions for 7 years. In doing so, the materials you’re saving by reusing multiples times the same product are being saved for future generations, so they can also be accessed and used while simultaneously you’re financially saving.

Multiple studies such as the IPCC reports show that climate change will affect geographies with extreme weather events. Knowing the risks to be faced and how to mitigate them, may allow for future savings, which ultimately increase wealth.

It has been shown that being sustainable has benefits for the Planet, the People and the Organisations. Leading organisations such as Unilever have embraced in sustainable practices and improved their revenues as shown in the graphic below, I created based on macro trends data, along with its profits, share value and distributed dividend and yield. Paul Polman, its CEO between 2009 and 2019 has been the face of sustainable leadership pushing for a systemic transformation in businesses and in society.

Own elaboration with macrotrends’ data

3. Building better

As a responsible citizen or organization, you embrace in sustainable practices, which include consuming and producing responsibly. Doing so, allows the finite resources to be maintained for a longer period allowing future generations to use them and enjoy high living standards. Aren’t we grateful for the land which has been feeding the world? Or to get to beaches and mountains that have been kept accessible and clean throughout the years by our ancestors? Haven’t we benefited from Leonardo da Vinci, Thomas Edison, Marie Curie, and millions of inventors, studies, good practices that have been contributing to society’s increased welfare and life standards? So why are we preventing future generations from enjoying the good in our Planet and improve future life standards? Do you want to Build Better? Reach out to me, perhaps I can help you!

Photo by Cup of Couple on Pexels.com

3 Comments on “Three reasons to fall in love with sustainability

    • Dear Jim, propaganda is the release of misinformation with the purpose of misleading its recipients. Your comment indicates that you rather live without electricity, even if it’s from renewable sources, which are available without extraction of resources from the Planet. In order to generate it some extraction is indeed needed to manufacture the engines and infrastructures that enable such production, transport, distribution and consumption but not for the entire value chain. Reducing so along with GHG emissions while keeping a robust system is the aim of the energy transition, ensuring a more sustainable system that allows current and future generations to maintain good life standards and welfare. Who lives in the real world?

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